XP Roundtable: Make it Rein this Holiday Season and Beyond

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Michelle Mak

Personalization Manager, Allbirds

Michelle Mak is the Personalization Manager at Allbirds. Prior to this, she worked as the E-Commerce Manager at UGG North America and received her Masters degree in Applied Data Science from Syracuse University. When she isn't working, Michelle enjoys chasing her cat and playing pickleball.

Veronica Gelman

Director of Client Services, Avex Designs

Veronica has over 10 years of experience in eCommerce and has worked with clients in various industries, such as lifestyle, fashion, & CPG. Although her career in eCommerce started in Project Management, she quickly realized that strategy and client services is where she thrived. Over the last 4 years, Veronica spearheaded a large CRO department and now heads the Client Services & Strategy department at Avex, where she works closely with her team to ensure the ongoing success of Avex's clients.

Ben Malki

Director of Customer Success, Dynamic Yield

Ben Malki is the Director of Customer Success, Americas at Dynamic Yield. He’s been working in the digital space for nearly a decade following his MBA from the Thunderbird School of Global Management.

Join us on Wednesday, November 17th at 10:30am EST

To better prepare for the 2021 post-holiday season, listen in as Allbirds’ Personalization Manager, Michelle Mak, Director of Client Services at Avex Designs, Veronica Gelman, and Dynamic Yield’s Director of Customer Success, Ben Malki, discuss how to capture the influx of new shoppers and successfully build out a year-round nurture program that maximizes their lifetime value, beyond the holiday season. 

Tune in to learn: 

  • The impact of COVID-19 on consumer spending patterns throughout the holidays
  • Why personalization is critical to optimizing customer acquisition costs
  • How to create urgency for the at-home browsing shopper 
  • The suite of personalization and optimization strategies that retailers can deploy to turn bargain hunters into repeat shoppers
  • The importance of engaging holiday buyers year-round and how to build out a full nurture program post-holiday season.


We hope you’ll join us on November 17th and if so, lunch is on us! 

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