XP Roundtable April Edition:
How Customer Intent is Replacing the Purchase Funnel
Virtual | April 14, 2021
You’ve heard it before – the traditional sales funnel is dead. But is it really dead or just outdated?
It’s certainly true that consumers no longer follow a linear path to purchase and are constantly jumping in and out of different stages of awareness, consideration, preference, purchase, and loyalty. And while this has forced brands to find new ways of effectively addressing these dynamic changes in intent, the same marketing concepts can still be applied, with a few adjustments of course.
This event has already happened. Watch the recording below:
Chief Marketing Officer, Dynamic Yield
Yaniv is a full-stack marketing expert with a 14+ year track record in driving growth in global, fast-paced, competitive markets. Yaniv brings a combination of technical fluency, creative vision, and strategic thinking to B2B marketing that is unique.
Senior Conversion Optimization Manager, Flaconi
Christian is a passionate online marketer and digital enthusiast with more than 10 years of experience in eCommerce. While working for Lufthansa WorldShop or Berlin Brands Group, he gained in-depth experience and knowledge in A/B testing, personalization, and on-site campaigns. For 4 years, he has been a heavy user of Dynamic Yield and now strives to create the best digital user experiences at Flaconi, the largest online pure player for beauty products in Germany.
Commercial Director, Overdose.
An eCommerce veteran with extensive experience across channels (retail, online, B2B, SaaS, services) and a broad spectrum of verticals and product types. Albert brings 8+ years of eCommerce experience specializing in personalization strategies.
Join us on Wednesday, April 14th at 10am EST / 16:00 CET
In this webinar, listen in as Flaconi’s Senior Conversion Optimization Manager, Christian Ebhardt, along with Yaniv Navot, the VP of Global Marketing at Dynamic Yield, and Albert Liu, Commercial Director at Overdose discuss how to refine the traditional sales funnel and more seamlessly adapt to evolving consumer needs through personalization.
Tune in to learn about:
- The impact of the modern shopping experience on the traditional sales funnel
- When applying the traditional sales funnel is beneficial
- The challenges brands face when scaling the funnel across channels
- Additional frameworks for thinking about the customer lifecycle
- The different personalization tactics to serve various customer intent levels