XP Roundtable Episode 3:
How to Effectively Incorporate Personalization Into Your CX Optimization Strategy
Virtual Event | September 23, 2020
A mature optimization strategy can leave a lasting impact on your organization. In order to witness long-term, sustained results, you must first strategize and test, incorporating targeting and personalization into your experimentation plans. As you mature and refine your efforts, you’ll be able to successfully scale your program, eventually building a truly cohesive customer experience across channels. No simple feat, many of today’s businesses continue to face obstacles that prevent them from achieving their desired goals.
In order to set your organization and optimization team up for success, it’s important to level expectations, identifying what your business is looking to accomplish through personalization and optimization. Doing so will not only help level and manage expectations but also give teams the opportunity to learn from mistakes and unforeseen challenges they may face.