XP Roundtable US:
Amazon in Times of Crisis
Virtual Event, 2-3pm EST | June 23, 2020
Amazon, having cemented its position as an eCommerce titan over the past decade, has also been doing numbers since the onset of COVID-19. However, despite its ability to quickly scale operations during the pandemic, the company has also faltered in two major areas: lack of affordable products and an inability to ensure timely deliveries. This creates an opportunity for retailers looking to capture online market share and close in on the giant. If properly executed, brands can start leaving lasting impressions on consumers, which will positively impact their perceptions and businesses post-crisis.
This event has already happened. Watch the recording below:
VP of Program Strategy and Insights, Dynamic Yield
Nathan Richter is the VP of Program Strategy & Insights for Dynamic Yield. He’s been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.
VP of Strategy, BVA
For 20 years, Doug has helped companies across industries deploy effective digital strategies, while also building industry-leading professional services firms focused on the commerce space. Prior to joining BVA in February 2020, a commerce agency that incubates and grows direct-to-consumer brands through a customer-centric approach, Doug was SVP of Consulting for LiveArea (a PFS company), a global $90M commerce consulting firm.
VP of Digital, e.l.f
Chopra joined e.l.f Cosmetics in January 2016 and brings over 20 years of Technology experience from private equity and retail companies. In her current role, she is responsible for digital transformation, including engineering, data ecosystem, enterprise applications, security, and consumer technologies. She is actively involved with leading our Digital efforts to grow our digital footprint across the globe.
Led by Dynamic Yield’s VP of Program Strategy and Insights, Nathan Richter, BVA’s VP of Strategy, Doug Hollinger, and e.l.f. Cosmetic’s VP of Digital, Ekta Chopra, Personalization Pioneers’ inaugural virtual XP Roundtable covers the unique phases of the buyer’s shopping journey, the opportunities the “new normal” welcomes for eCommerce retailers, and how these brands can position themselves as viable alternatives to Amazon.
Tune in to this roundtable to learn:
- How COVID-19 has disrupted retail
- Why Amazon has maintained profitability during COVID-19
- How to identify eCommerce gaps and meet consumer demands during the ongoing pandemic
- What eCommerce and retail will look like in a post-COVID world
- Tips on how your brand can differentiate itself and appeal to today’s consumers