A furniture retailer founded in 2013, Castlery has not only been celebrated on social media for its sleek designs, but it has also been praised for its ability to provide an engaging on-site experience. By continuously testing content, images, layouts, and more, Castlery has built a scalable machine for site experimentation and optimisation. Senior Product Owner, Gail Schwartz, will unpack the best practices that have made her team so successful in their testing programme and share tips for building your own.
- Three things Castlery does to create a meaningful testing culture
- How to validate tests and assumptions before a larger rollout
- The importance of analysing impact versus effort
- Key takeaways to act on in the next week, month, and year