BRINGING THE EDGE TO PERSONALISATION

A furniture retailer founded in 2013, Castlery has not only been celebrated on social media for its sleek designs, but it has also been praised for its ability to provide an engaging on-site experience. By continuously testing content, images, layouts, and more, Castlery has built a scalable machine for site experimentation and optimisation. Senior Product Owner, Gail Schwartz, will unpack the best practices that have made her team so successful in their testing programme and share tips for building your own. 

Discover:

• Three things Castlery does to create a meaningful testing culture
• How to validate tests and assumptions before a larger rollout
• The importance of analysing impact versus effort
• Key takeaways to act on in the next week, month, and year

A trusted upscale department store in Australia for over 120 years, MYER positioned itself as a digital leader in 2019 when it put customers at the centre of its product and invested in a robust experimentation programme. After proving the value of this data-driven, customer-centric optimisation over the years, MYER decided to take the next step and transition from pure experimentation to 1:1 personalisation at scale. Caleb Coffey, Senior Product Manager, will discuss the early stages of this process, key insights he’s learned, and the challenges and successes his team has faced thus far. 

Join to hear:

• Why it’s critical to invest in both experimentation and personalisation
• What MYER prioritised in its personalisation programme, and why
• Lessons learned from the early stages of this transition from pure optimisation

Join your peers in small groups for an open discussion about your challenges and ideas, guided by a Dynamic Yield facilitator. In this session, we’ll cover questions such as:

• Which platforms and suppliers do you use for your personalisation programme?
• What applications have you found to be instrumental to your success?
• How do you evaluate a technology provider?
• How do you integrate different tools?
• What features and systems do you wish you had access to?

Time to re-group! For this roundtable, you’ll share your insights and experience on topics including:

• The strengths and challenges of your team’s structures and processes
• How to navigate cross-departmental collaboration and KPIs
• How to communicate the value of personalisation in the business
• How to advocate for additional resources

Enjoy dinner, drinks and live music overlooking the beautiful Flower Dome and Marina Bay, and leave inspired with fresh ideas and new connections to take back to your team.