BRINGING THE EDGE TO PERSONALISATION

ENTRY IS FREE
SINGAPORE 01 NOV 2023
FLOWER FIELD HALL, gardens by the bay

Personalization Pioneers brings together global tastemakers and leaders in customer experience to share insights that will reinvigorate your CRO, Testing, and Personalization strategies.

Explore the farthest reaches of personalization and gain immeasurable wisdom on how to take your brand to the edge of digital customer experience.

APPLY TO SAVE YOUR SPOT

WHY ATTEND?

Learn from other pioneers

Sit in for a deeper understanding of the latest trends in personalisation, next-level tactics, high impact use cases and methodologies.

Meet other pioneers

Make meaningful connections with marketing and product practitioners – who live and breathe personalisation and conversion optimisation.

Become a pioneer yourself

Leave armed and invigorated with everything you need to become more customer-centric with personalisation.

“There’s no better event for meeting others who are at the forefront of personalisation. Amazing energy and takeaways from real experts, both in content and conversations.”
“Wow, talk about powerful. Seeing what other challenges and opportunities companies across industries are facing was truly eye opening for our own business. We left invigorated. ”
“Everything was carefully curated, from the people to the workshops, keynotes and even the overall atmosphere. It was truly something to be a part of and I can’t wait to come back.”

PAST PIONEERS JOINED FROM BRANDS SUCH AS

pps singapore logos

THIS YEAR’S LINEUP​

Gail Schwartz

Gail
Schwartz

Senior Product Manager, Acquisition & Shopping Experience Castlery

caleb-pp-headshots-2023

Caleb
Coffey

Senior Product Manager, Experimentation and Optimisation MYER

lydia-pp-headshots-2023

Lydia
Chuang

Digital UX Team Leader IKEA Taiwan

Ella Mampusti

Ella
Mampusti

Ecommerce Personalisation Front-End DeveloperThe Warehouse Group

ori bauer

Ori
Bauer

Chief Executive
Officer Dynamic Yield

01 NOVEMBER 2023

AGENDA

Time
Schedule
8:30 - 9:30
Guest Arrival & Breakfast
9:30 - 10:00
How To Find Your Personalisation Edge in 2024 with Ori Bauer, CEO at Dynamic Yield by Mastercard
10:00 - 10:30
Create a Culture of Continuous Testing with Gail Schwartz, Senior Product Owner at Castlery

A furniture retailer founded in 2013, Castlery has not only been celebrated on social media for its sleek designs, but it has also been praised for its ability to provide an engaging on-site experience. By continuously testing content, images, layouts, and more, Castlery has built a scalable machine for site experimentation and optimisation. Senior Product Owner, Gail Schwartz, will unpack the best practices that have made her team so successful in their testing programme and share tips for building your own. 

Discover:

  • Three things Castlery does to create a meaningful testing culture
  • How to validate tests and assumptions before a larger rollout
  • The importance of analysing impact versus effort
  • Key takeaways to act on in the next week, month, and year

 

 

10:30 - 11:00
Coffee Break
11:00 - 11:30
Tips to Scale Your A/B Testing Programme with Lydia Chuang, Digital UX Team Leader at IKEA Taiwan
11:30 - 12:00
The Journey to Personalisation: Levelling Up Your Experimentation Programme

A trusted upscale department store in Australia for over 120 years, MYER positioned itself as a digital leader in 2019 when it put customers at the centre of its product and invested in a robust experimentation programme. After proving the value of this data-driven, customer-centric optimisation over the years, MYER decided to take the next step and transition from pure experimentation to 1:1 personalisation at scale. Caleb Coffey, Senior Product Manager, will discuss the early stages of this process, key insights he’s learned, and the challenges and successes his team has faced thus far. 

Join to hear:

  • Why it’s critical to invest in both experimentation and personalisation
  • What MYER prioritised in its personalisation programme, and why
  • Lessons learned from the early stages of this transition from pure optimisation

 

 

12:00 - 1:15
Lunch
1:15 - 2:00
7 Personalisation Use Cases which Changed the Game in 2023 with Ella Mampusti, Ecommerce Personalisation Front-End Developer at The Warehouse Group
2:00 - 2:30
Coffee Break
2:30 - 3:15
Roundtable 1: The Optimal Tech Stack to Power Your CX in 2024

Join your peers in small groups for an open discussion about your challenges and ideas, guided by a Dynamic Yield facilitator. In this session, we’ll cover questions such as:

  • Which platforms and suppliers do you use for your personalisation programme?
  • What applications have you found to be instrumental to your success?
  • How do you evaluate a technology provider?
  • How do you integrate different tools?
  • What features and systems do you wish you had access to?
3:15 - 3:30
Drinks Break
3:30 - 4:15
Roundtable 2: The Ways of Working To Take Your Personalisation Team To The Next Level

Time to re-group! For this roundtable, you’ll share your insights and experience on topics including:

  • The strengths and challenges of your team’s structures and processes
  • How to navigate cross-departmental collaboration and KPIs
  • How to communicate the value of personalisation in the business
  • How to advocate for additional resources
4:15 - 4:45
Build Your Personalisation Playbook for 2024 with Ori Bauer, CEO at Dynamic Yield, by Mastercard
4:45 - 8:00
Networking Reception

Enjoy dinner, drinks and live music overlooking the beautiful Flower Dome and Marina Bay, and leave inspired with fresh ideas and new connections to take back to your team.


THE VENUE

flower field hall,
gardens by the bay

Public transportation

The venue is accessible via car, train, bus or on foot. For further information, please visit the Gardens by the Bay website here.

Accessibility

There are lifts and wheelchair ramps throughout Flower Field Hall.

If there are any adjustments we can make to make this event accessible to you, please get in touch here.