BRINGING THE EDGE TO PERSONALISATION

A furniture retailer founded in 2013, Castlery has not only been celebrated on social media for its sleek designs, but it has also been praised for its ability to provide an engaging on-site experience. By continuously testing content, images, layouts, and more, Castlery has built a scalable machine for site experimentation and optimisation. Senior Product Owner, Gail Schwartz, will unpack the best practices that have made her team so successful in their testing programme and share tips for building your own. 

Discover:

• Three things Castlery does to create a meaningful testing culture
• How to validate tests and assumptions before a larger rollout
• The importance of analysing impact versus effort
• Key takeaways to act on in the next week, month, and year

A world-renowned home goods retailer known for its affordable and stylish furniture, IKEA Taiwan has become a pioneer in digital customer experience, with a robust testing programme that began in 2018 and has been responsible for the ongoing optimisation of IKEA Taiwan’s website. Today, Lydia Chuang, Digital UX Team Leader, will share insights on the operational framework enabling IKEA Taiwan’s strategy, results, and scale. 

We will cover:

• The key business pillars that drive IKEA Taiwan’s testing efforts

• The testing criteria that enable the team to determine strategically important campaigns

• Practical examples demonstrating how to stay data-driven in conception and analysis
• Key takeaways to act on in the next week, month, and year

The Warehouse Group is New Zealand’s largest retailer, home to five brands known for household goods, tech essentials, and everything in between. While the company has a robust personalisation programme made up of long-time practitioners, they only represent a small number of people. Today Ella Mampusti, the team’s Digital Specialist will share how The Warehouse Group has still been able to achieve big results with economical resources, highlighting key focus areas that have allowed them to automate and scale their site, loyalty programme, and emails across three major brands. 

We will cover:

• How The Warehouse Group prioritised and built templated “automated personalisation” page
• Effective campaigns that identify and personalise experiences for returning customers to increase engagement
• The algorithm-driven email strategy that allows the team to scale personalised sends, for less work than regular campaigns 

Join your peers in small groups for an open discussion about your personalisation team set-up, guided by a Dynamic Yield facilitator. For this roundtable, you’ll share your insights and experience on areas such as:

• The strengths and challenges of your team’s structures and processes
• How to navigate cross-departmental collaboration and KPIs
• How to communicate the value of personalisation in the business
• How to advocate for additional resources

This roundtable caters exclusively to financial institutions, providing valuable insights on the following topics:

• Personalisation trends and insights for Financial Services
• The value of personalisation in Banking
• How to master personalisation at every stage of the customer lifecycle
• Real Financial Services customer examples of effective customer journey personalisation

Time to re-group! For this roundtable, you’ll share your insights and experience your tech stack challenges and ideas:

• Which platforms and suppliers do you use for your omnichannel marketing?
• What roadblocks are you currently facing within scaling your tech stack?
• What applications have you found to be instrumental to your success?
• How do you evaluate a technology provider?
• How do you champion the value and adoption of new systems within your business?

Enjoy dinner, drinks and live music overlooking the beautiful Flower Dome and Marina Bay, and leave inspired with fresh ideas and new connections to take back to your team.