FLOWER FIELD HALL, gardens by the bay

Personalization Pioneers brings together global tastemakers and leaders in customer experience to share insights that will reinvigorate your CRO, Testing, and Personalization strategies.

Explore the farthest reaches of personalization and gain immeasurable wisdom on how to take your brand to the edge of digital customer experience.



Learn from other pioneers

Sit in for a deeper understanding of the latest trends in personalisation, next-level tactics, high impact use cases and methodologies.

Meet other pioneers

Make meaningful connections with marketing and product practitioners – who live and breathe personalisation and conversion optimisation.

Become a pioneer yourself

Leave armed and invigorated with everything you need to become more customer-centric with personalisation.

“There’s no better event for meeting others who are at the forefront of personalisation. Amazing energy and takeaways from real experts, both in content and conversations.”
“Wow, talk about powerful. Seeing what other challenges and opportunities companies across industries are facing was truly eye opening for our own business. We left invigorated. ”
“Everything was carefully curated, from the people to the workshops, keynotes and even the overall atmosphere. It was truly something to be a part of and I can’t wait to come back.”


pps singapore logos


Gail Schwartz


Senior Product Manager, Acquisition & Shopping Experience Castlery



Digital UX Team Leader IKEA Taiwan

Ella Mampusti


Digital SpecialistThe Warehouse Group

Nathan Martin

Nathan Martin

Digital Specialist Chapter Member The Warehouse Group

ori bauer


Chief Executive
Officer Dynamic Yield

01 NOVEMBER 2023


9:00 - 10:00
Guest Arrival & Breakfast
10:00 - 10:40
Find Your Personalisation Edge in 2024 with Anoop Vasisht, Chief Revenue Officer at Dynamic Yield by Mastercard
10:40 - 11:15
How To Validate Business Decisions and “Build the Right It” with Gail Schwartz, Senior Product Owner at Castlery

A furniture retailer founded in 2013, Castlery has not only been celebrated on social media for its sleek designs, but it has also been praised for its ability to provide an engaging on-site experience. By continuously testing content, images, layouts, and more, Castlery has built a scalable machine for site experimentation and optimisation. Senior Product Owner, Gail Schwartz, will unpack the best practices that have made her team so successful in their testing programme and share tips for building your own. 


  • Three things Castlery does to create a meaningful testing culture
  • How to validate tests and assumptions before a larger rollout
  • The importance of analysing impact versus effort
  • Key takeaways to act on in the next week, month, and year



11:15 - 11:45
Coffee Break
11:45 - 12:25
How To Create A Scalable A/B Testing Programme with Lydia Chuang, Digital UX Team Leader at IKEA Taiwan

A world-renowned home goods retailer known for its affordable and stylish furniture, IKEA Taiwan has become a pioneer in digital customer experience, with a robust testing programme that began in 2018 and has been responsible for the ongoing optimisation of IKEA Taiwan’s website. Today, Lydia Chuang, Digital UX Team Leader, will share insights on the operational framework enabling IKEA Taiwan’s strategy, results, and scale. 


We will cover:

  • The key business pillars that drive IKEA Taiwan’s testing efforts
  • The testing criteria that enable the team to determine strategically important campaigns
  • Practical examples demonstrating how to stay data-driven in conception and analysis
  • Key takeaways to act on in the next week, month, and year
12:25 - 1:00
Leveraging Automation to Unlock Scalability with Ella Mampusti, Digital Specialist at The Warehouse Group

The Warehouse Group is New Zealand’s largest retailer, home to five brands known for household goods, tech essentials, and everything in between. While the company has a robust personalisation programme made up of long-time practitioners, they only represent a small number of people. Today Ella Mampusti, the team’s Digital Specialist will share how The Warehouse Group has still been able to achieve big results with economical resources, highlighting key focus areas that have allowed them to automate and scale their site, loyalty programme, and emails across three major brands. 


We will cover:

  • How The Warehouse Group prioritised and built templated “automated personalisation” page
  • Effective campaigns that identify and personalise experiences for returning customers to increase engagement
  • The algorithm-driven email strategy that allows the team to scale personalised sends, for less work than regular campaigns 
1:00 - 2:30
2:30 - 3:10
Roundtable 1: The Ways of Working To Take Your Personalisation Team To The Next Level hosted by Vanessa Chua, Customer Success Team Lead at Dynamic Yield by Mastercard

Join your peers in small groups for an open discussion about your personalisation team set-up, guided by a Dynamic Yield facilitator. For this roundtable, you’ll share your insights and experience on areas such as:

  • The strengths and challenges of your team’s structures and processes
  • How to navigate cross-departmental collaboration and KPIs
  • How to communicate the value of personalisation in the business
  • How to advocate for additional resources
2:30 - 4:10
Financial Services Roundtable: Driving Digital Growth with Customer-Centric Personalisation

This roundtable caters exclusively to financial institutions, providing valuable insights on the following topics:

  • Personalisation trends and insights for Financial Services
  • The value of personalisation in Banking
  • How to master personalisation at every stage of the customer lifecycle
  • Real Financial Services customer examples of effective customer journey personalisation
3:10 - 3:30
Coffee Break
3:30 - 4:10
Roundtable 2: The Optimal Tech Stack to Power Your CX in 2024 hosted by Nathan Martin, Customer & Personalisation Acceleration Lead at The Warehouse Group and Yuki Shuck, Senior Customer Success Manager at Dynamic Yield by Mastercard

Time to re-group! For this roundtable, you’ll share your insights and experience your tech stack challenges and ideas:

  • Which platforms and suppliers do you use for your omnichannel marketing?
  • What roadblocks are you currently facing within scaling your tech stack?
  • What applications have you found to be instrumental to your success?
  • How do you evaluate a technology provider?
  • How do you champion the value and adoption of new systems within your business?
4:10 - 4:20
Build Your Personalisation Playbook for 2024 with Anoop Vasisht, Chief Revenue Officer at Dynamic Yield by Mastercard
4:20 - 4:30
Personalisation Pioneers Recognition Ceremony
4:30 - 8:00
Dinner & Drinks Reception

Enjoy dinner, drinks and live music overlooking the beautiful Flower Dome and Marina Bay, and leave inspired with fresh ideas and new connections to take back to your team.


flower field hall,
gardens by the bay

Public transportation

The venue is accessible via car, train, bus or on foot. For further information, please visit the Gardens by the Bay website here.


There are lifts and wheelchair ramps throughout Flower Field Hall.

If there are any adjustments we can make to make this event accessible to you, please get in touch here.