XP Roundtable: How to Drive Big Learnings and Big Wins with Optimization Analytics

Hosted by

Nathan Richter

VP of Program Strategy & Insights, Dynamic Yield

Nathan Richter has been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.

Chase Bruch

Director of Analytics, Blue Acorn iCi

Chase brings an extensive background in analytics across financial, digital, and hospitality sectors. He currently manages a team of analysts and developers driving optimization programs for the likes of Casper Mattress, Weber Grills, PayChex, Le Creuset, and more. Before Blue Acorn iCi Chase worked for Vail Resorts and was responsible for analytics modeling and performance measurement of the EPIC Season Pass product line. Chase lives in Charleston, SC with his wife and two young children enjoying boating, the beach, and all things outdoors.

Melanie Kryklund

Global Experimentation Lead, SpecSavers

Melanie helps companies build, optimize, and scale digital experiences via experimentation. She has over a decade’s experience running global optimization programs at companies such as Staples, Booking.com and Specsavers. Her goal is to rally teams behind a coherent customer and business view, and bring structure to discovery and solution development via experimentation.

Join us on Thursday, June 17th at 10:30am EST

In this webinar, join Dynamic Yield’s VP of Program Strategy & Insights, Nathan Richter, SpecSavers’ Global Experimentation Lead, Melanie Kryklund, and Chase Bruch, the Director of Analytics at Blue Acorn iCi as they discuss using data to support a well-rounded experimentation program that achieves big wins in the form of real business results. 

Tune in to learn:

  • How to identify high-impact personalization opportunities 
  • Which metrics and KPIs to use for measuring success
  • How to approach prioritization and designing each test
  • The best ways to navigate running concurrent experiments 
  • How to report on progress, results, learnings, and next steps


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