A 7-billion-dollar global brand that redefined how people enjoy coffee at home, Nespresso began its personalization journey 2 years ago with its US market. Today, Ian Bennett, Sr. Digital Commerce Optimization Specialist, will discuss Nespresso’s program growth, which has gone from implementing early best practices to being truly strategy-driven, enabling the business to creatively meet KPIs through iteration and innovation. Additionally, he’ll cover how clearly structuring the personalization team has both fostered organizational alignment and enriched Nespresso’s roadmap development process.
We will cover:
- The “greatest hits” and best practices over the course of Nespresso’s program
- Nespresso’s 3-pillar approach to organizing its personalization strategy
- The structure and roles of Nespresso’s personalization team
- Key takeaways to act on in the next week, month, and year