Personalization Pioneers Summit 2023 — Los Angeles

BRINGING THE EDGE TO PERSONALIZATION

Presented by
ENTRY IS FREE
LOS ANGELES 18 MAY 2023
City Market Social House

An event unlike any other, Personalization Pioneers reinvigorates your CRO, Testing and Personalization strategies by showcasing an assembly of global tastemakers and leaders in customer experience sharing their insights.

Explore the farthest reaches of personalisation and gain immeasurable wisdom on how to take your brand to the edge of digital customer experience.

APPLY TO SAVE YOUR SPOT

WHY ATTEND?

Learn from other pioneers

Sit in for a deeper understanding of the latest trends in personalization, next-level tactics, high impact use cases and methodologies.

Meet other pioneers

Make meaningful connections with marketing and product practitioners – who live and breathe personalization and conversion optimization.

Become a pioneer yourself

Leave armed and invigorated with everything you need to become more customer-centric with personalization.

“There’s no better event for meeting others who are at the forefront of personalization. Amazing energy and takeaways from real experts, both in content and conversations.”
“Wow, talk about powerful. Seeing what other challenges and opportunities companies across industries are facing was truly eye opening for our own business. We left invigorated. ”
“Everything was carefully curated, from the people to the workshops, keynotes and even the overall atmosphere. It was truly something to be a part of and I can’t wait to come back.”

PAST PIONEERS JOINED FROM BRANDS SUCH AS

THE 2023 LINEUP SO FAR

Bricklin Dwyer

Chief Economist and Head of the
Mastercard Economics Institute Mastercard

Ori Bauer

CEO Dynamic Yield

PAST PIONEERS SPEAKERS

Dominique Essig

Vice President & General Manager of Conversational Commerce Walmart

Venus Bivins Johnson

VP, Digital
Personalization Synchrony

Emily Archibald

Web Analytics
Manager SKIMS

Chad McCutchen

Vice President,
Global eCommerceDeckers Brands

Robbie Reeves

Senior Project
Manager Build by Ferguson

Raj Seshadri

President of Data and Services Mastercard

Laura Gonzalez

VP and Digital
Personalization LeaderSynchrony

Tovi Heilbronn

Director of Digital Product
& ExperienceHarry Rosen

Silvia Dias Lagnado

Ex-Global Chief
Marketing Officer McDonald’s Corporation

18 MAY 2023

AGENDA

Full agenda coming soon
Time
Schedule
9:30 – 10:00am
Guest Arrival & Breakfast
10:00 – 10:30am
Bringing the Edge to Personalization with Ori Bauer, CEO at Dynamic Yield by Mastercard
10:30 – 11:00am
Thought Leadership Keynote - Tappan Collective
11:00 – 11:30am
Refuel: Coffee Break
11:30 – 12:00pm
Thought Leadership Keynote - Finish Line
12:00 – 12:30pm
The Macroeconomic Trends Influencing Consumer Behavior - Bricklin Dwyer, Chief Economist and Head of Mastercard Economics Institute at Mastercard
12:30 – 1:30pm
Refuel: Lunch
1:30 – 2:15pm
Personalization Roundtables Part 1: Select the topic for discussion and collaborate with your fellow pioneers on their tips and tricks while getting some ideas for the year ahead.
2:15 – 2:30pm
Refuel: Coffee Break
2:30 – 3:15pm
Personalization Roundtables Part 2
3:15 – 3:30pm
Refuel: Snack Break
3:30 – 4:15pm
Personalization Roundtables Part 3
4:15 – 4:30pm
Closing Remarks
4:30 – 7:00pm
After Party with Food, Drinks, and Music

THE VENUE

City Market Social House

The Venue

Located in Downtown Los Angeles’ Fashion District, City Market Social House boasts 20,000 square feet of newly renovated, fully permitted, contemporary private event space, in a historic warehouse setting.

Once LA’s oldest produce market, the stunning vaulted bow truss ceilings, concrete and exposed brick walls, and free-flowing indoor-outdoor open-air marketplace come to life to host the City’s hottest industry events, award shows, product launches, conferences, private celebrations and more.

Accessibility

City Market Social House Drop -Off Directions 621 E. 12th Street, LA 90015

Coming from the I-10 Freeway

  • Make a left off the freeway and continue to Maple Avenue going North
  • Make a right on 12th Street
  • Make a left into the alley right after the Athena Parking Lot
  • ⦁ Pull up to the Venue. Entrance will be on your right.
Using your favorite navigation app, we highly suggest approaching the venue via the 10 from the South going North on Maple Avenue, and to avoid approaching the venue going South on San Pedro Streets, especially between 5th and 7th Streets.