Personalization Pioneers Summit 2023 — Los Angeles

BRINGING THE EDGE TO PERSONALIZATION

Presented by
ENTRY IS FREE
LOS ANGELES
18 MAY 2023
City Market Social House

An event unlike any other, Personalization Pioneers reinvigorates your CRO, Testing and Personalization strategies by showcasing an assembly of global tastemakers and leaders in customer experience sharing their insights.

Explore the farthest reaches of personalization and gain immeasurable wisdom on how to take your brand to the edge of digital customer experience.

REGISTRATIONS ARE CLOSED - SEE YOU IN 2024

a snapshot of the event

The 2023 lineup

Emily wing

Emily Wing

Director of Product Tappan

Sarah Kim

Sr Ecommerce Manager & UX Strategist Tappan

Lauren Scutt

Digital Personalization Manager
JD | Finish Line

bricklin Mastercard

Bricklin Dwyer

Chief Economist and Head of the
Mastercard Economics Institute Mastercard

ori bauer

Ori Bauer

CEO Dynamic Yield

PAST PIONEERS SPEAKERS

Dominique Essig

Vice President & General Manager of Conversational Commerce Walmart

Venus Bivins Johnson

VP, Digital
Personalization Synchrony

Emily Archibald

Web Analytics
Manager SKIMS

Chad McCutchen

Vice President,
Global eCommerceDeckers Brands

Robbie Reeves

Senior Project
Manager Build by Ferguson

Raj Seshadri

President of Data and Services Mastercard

Laura Gonzalez

VP and Digital
Personalization LeaderSynchrony

Tovi Heilbronn

Director of Digital Product
& ExperienceHarry Rosen

Silvia Dias Lagnado

Ex-Global Chief
Marketing Officer McDonald’s Corporation

18 MAY 2023

AGENDA

Time
Schedule
9:30 – 10:00am
Guest Arrival & Breakfast
10:00 – 10:30am
Bringing the Edge to Personalization with Ori Bauer, CEO at Dynamic Yield by Mastercard
10:30 – 11:00am
Leveraging Personalization to Create a Unique Art Buying Experience, with Emily Wing, Director of Product and Sarah Kim, Senior eCommerce Manager & UX Strategist at Tappan
11:00 – 11:30am
Refuel: Coffee Break
11:30 – 12:00pm
The Power of Bridging the Gap Between A/B Testing and Personalization with Lauren Scutt, the Digital Personalization Manager at Finish Line
12:00 – 12:30pm
The Macroeconomic Trends Influencing Consumer Behavior with Bricklin Dwyer, Chief Economist and Head of Mastercard Economics Institute at Mastercard
12:30 – 1:30pm
Refuel: Lunch
1:30 – 2:15pm
Personalization Roundtables Part 1: Select a topic for discussion and collaborate with your fellow pioneers on tech stack, team build, audience strategy, digital CX benchmarks (with Contentsquare), and more.
2:15 – 2:30pm
Refuel: Coffee Break
2:30 – 3:15pm
Personalization Roundtables Part 2
3:15 – 3:30pm
Refuel: Snack Break
3:30 – 4:15pm
Personalization Roundtables Part 3
4:15 – 4:30pm
Closing Remarks
4:30 – 7:00pm
After Party with Food, Drinks, and Music

THE VENUE

City Market Social House

Contact us

events@dynamicyield.com
Presented by

Dynamic Yield helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

© 2023 Dynamic Yield, A Mastercard Company.