Join your peers for an open discussion about your challenges and ideas on a topic of your choice. Roundtables will run for 45 minutes, with a 15 minute break in between. We will run two sessions, so you can select two of the topics below.
Which platforms and suppliers do you use for your personalisation programme? What applications have you found to be instrumental to your success? How do you evaluate a technology provider? How do you integrate different tools? What features and systems do you wish you had access to?
What are the strengths and challenges of your team’s structures and processes? How do you navigate cross-departmental collaboration? How do you communicate the value of personalisation in the business? How do you advocate for additional resources?
How do you structure your keywords and categories? What columns are you tracking affinity for? What would optimise your feed structure? What custom columns do you currently have and why?
How do you reconnect with users today? What channels do you use? What specifications do you have for each channel? Do you add personalisation to these touchpoints? How would you like to optimise retention this year?
How did you define and chose your primary audiences? Why do you focus on primary audiences? How often do you re-evaluate your primary audiences? What are the next steps for your audience strategy?
Did you know 55% of consumers are unlikely to return to a business that has provided a poor digital experience? And 60% would be willing to pay more for a flawless digital experience?
Continuously optimising your digital touchpoints is imperative to win and retain customers. But deciding where and what to focus on isn’t always easy. Customer research is costly and time consuming and often the data we do have on user experience has blind spots, making it difficult to innovate confidently.
Join the FullStory team to:
- Learn how others collect customer data to drive business decisions
- Discuss the ultimate digital experience tech stack
- Better understand how peers collaborate with other teams to be proactive in product decisions