06 JUNE 2024

Join the forefront of innovation at Personalization Pioneers, where humanity, technology, and creativity converge to unite a forward-thinking personalisation community.

Register here, Pioneer

Our Past Pioneers Would Love
For You To Join The Band.

Ta-Dah! Here’s The Lineup

Annette Rowson

Web Optimisation Lead

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Annette Rowson

Web Optimisation Lead

Annette brings her extensive Conversion Rate Optimisation, Analytics and Digital experience and expertise from previous roles at Currys, N Brown Group and Contentsquare to Primark, where she develops and implements User Research and UX Insights to drive revenue uplift across all digital touch points.

Sam Pointing

Experimentation Lead

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Sam Pointing

Experimentation Lead

Sam sits at the heart of Frasers Group’s experimentation engine, leading the strategy, execution and analysis of A/B tests across all eCommerce channels. He has a wealth of hands-on personalisation and optimisation experience, leveraging his analytical approach to identify user trends and inform evidence-led digital strategies.

Ori Bauer


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Ori Bauer


Ori has 20+ years of executive experience in both startups and large global corporations. Prior to joining Dynamic Yield, he was the Founder & CEO of Glean Health, an innovative, digital health data startup. Ori’s deep business acumen is strengthened by an extensive technology background, and over the course of his career he has led product and engineering at three startups that were acquired: Storwize (acquired by IBM), Algotec (acquired by Eastman Kodak) and most recently Dynamic Yield (acquired by McDonald’s and then Mastercard). Today, he operates as the personalisation platform’s CEO, responsible for driving the next chapter of Dynamic Yield’s growth.


More speakers coming soon!

What’s On The Agenda?

8:45 - 9:45
Doors Open & Breakfast
9:45 - 10:00
Welcome from Harry Hanson-Smith, Regional Vice President at Dynamic Yield by Mastercard
10:00 - 10:30
The Future of Personalisation - Ori Bauer, CEO at Dynamic Yield by Mastercard
10:30 - 11:00
Thought Leadership Keynote - Announcing Brand Speaker Soon
11:00 - 11:30
Coffee & Snack Break
11:30 - 12:00
How Frasers Group Drive Excellence in Experimentation - Sam Pointing, Experimentation Lead at Frasers Group
12:00 - 12:30
The State of the Economy - Natalia Lechmanova, Senior Economist, Mastercard Economics Institute
12:30 - 1:45
1:45 - 3:00
Personalisation & Experimentation Technical Workshops - more details coming soon!
3:00 - 3:30
Coffee & Snack Break
3:30 - 4:00
Thought Leadership Keynote - Announcing Brand Speaker Soon
4:00 - 4:30
Making the Move to MACH: Learnings from Primark’s Digital Transformation Journey - Annette Rowson, Web Optimisation Lead at Primark
4:30 - 4:45
Personalisation Awards presented by Doron Taub, Director of Customer Success at Dynamic Yield by Mastercard
4:45 - late
Personalisation Pioneers Afterparty

The Venue

103 Gaunt Street London SE1 6DP

Ministry of Sound first opened its doors back in September 1991. This was the first club dedicated to house music, the first club to pick up the gauntlet laid down by the second summer of love and, most importantly, the world’s first nightclub with a room built purely for exceptional sound quality.

Photo by Gabby Cook

How to get there

Ministry of Sound is located around the corner from the Elephant and Castle roundabout junction, with multiple public transport links close by. It is a short 3 minute walk from Elephant and Castle tube station and 20 mins from Borough tube station.

Accessibility information

There are wheelchair ramps on the ground floor of Ministry Venues, however there is no lift available to the 2nd floor. If there are any adjustments we can make to ensure this event accessible to you, please get in touch.


Personalisation Pioneers is an informal event, so please wear whatever you feel most comfortable in. We know the British Summer doesn’t guarantee good weather, so we’d recommend bringing a light jacket to enjoy the afterparty in the Ministry of Sound courtyard.
There’s no need to bring your laptop or any other materials to Personalisation Pioneers. We will provide you with a notebook and pen and there is a secure cloakroom for your jackets, bags and belongings.

Please get in touch with Gemma, Event Marketing Lead at who will coordinate with our venue and catering teams.

Each guest will receive access to a Key Learnings Report with the top takeaways from each session, delivered to your inbox a few weeks after the event.

Why You Absofrickinlutely Should Attend…

Learn from other pioneers

Dive into the latest and hottest topics, sharpest tactics, and real-world success stories, and hear all about how to shake things up and drive extra value with personalization.

Meet other pioneers

Listen to and meet industry leaders who’ve pioneered growth and innovation in diverse sectors. Gain insights into their journeys, challenges, and breakthroughs.

Be a pioneer

Head out armed and amped up with actionable insights you can apply directly when back at the desk – taking your personalization game up to the next level.

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