BRINGING THE EDGE TO PERSONALISATION

SOLD OUT
BERLIN 25 - 26 OCT 2023
25 Oct PRINCE CHARLES, PRINZENSTR. 85
26 oct Alte Münze, molkenmarkt 2

Personalization Pioneers brings together global tastemakers and leaders in customer experience to share insights that will reinvigorate your CRO, Testing, and Personalization strategies.

Explore the farthest reaches of personalization and gain immeasurable wisdom on how to take your brand to the edge of digital customer experience.

JOIN THE WAITLIST

WHY ATTEND?

Learn from other pioneers

Sit in for a deeper understanding of the latest trends in personalisation, next-level tactics, high impact use cases and methodologies.

Meet other pioneers

Make meaningful connections with marketing and product practitioners – who live and breathe personalisation and conversion optimisation.

Become a pioneer yourself

Leave armed and invigorated with everything you need to become more customer-centric with personalisation.

“There’s no better event for meeting others who are at the forefront of personalisation. Amazing energy and takeaways from real experts, both in content and conversations.”
“Wow, talk about powerful. Seeing what other challenges and opportunities companies across industries are facing was truly eye opening for our own business. We left invigorated. ”
“Everything was carefully curated, from the people to the workshops, keynotes and even the overall atmosphere. It was truly something to be a part of and I can’t wait to come back.”

PAST PIONEERS JOINED FROM BRANDS SUCH AS

pps berlin logos

THIS YEARS SPEAKERS

eliad-sodastream

Eliad Elkabetz

Head of Product and Operation, Global eCommerce SodaStream

pps lena

Lena Hauck

Digital Personalization Specialist On

Natalia Lechmanova

Senior Economist EMEAMastercard Economics Institute

ori bauer

Ori Bauer

CEODynamic Yield

PAST PIONEERS SPEAKERS

Gianluca Randisi

VP Product Home24

Adriana Scale

Product Owner -
eCommerce OptimisationSKY

Will Satterthwaite

Digital Platforms
Marketing Manager Ex-Tottenham Hotspur

Anaïs Levy

Ebusiness Optimisation Manager Ex-LVMH

Christiana Giese

UX Optimisation Manager
C&A

Raj Seshadri

President of Data and Services Mastercard

Ryely Newman

CRM Manager,
Growth MarketingVanmoof

David Mannheim

Optimisation and
Experimentation Consultant

Bricklin Dwyer

Chief Economist and Head of the
Mastercard Economics Institute Mastercard

25 - 26 OCTOBER 2023

AGENDA

Full agenda coming soon
Time
Schedule
Weds 25th October
Prince Charles
17:00 - 18:00
Welcome and gathering
18:00 - 19:00
Customer recognition ceremony
19:00 - 22:00
Dinner, drinks, and networking party
Thurs 26th October
Alte Munze
8:30 - 9:30
Welcome & breakfast
9:30 - 10:00
How to find your personalization edge with Ori Bauer, CEO at Dynamic Yield
10:00 - 10:30
A sparkling strategy: Maximizing customer engagement and loyalty while minimizing business risk with Eliad Elkabetz, Head of Product and Operation, Global eCommerce at SodaStream
10:30 - 11:00
Know your audience: How early segmentation can anchor successful Personalization with Özgür Turhan, Head of eCommerce & DTC at TUI Cruises
11:00 - 11:30
Coffee & snack break
11:30 - 12:00
The macroeconomic trends shaping consumer behavior and your CX with Natalia Lechmanova, Senior Economist EMEA at The Mastercard Economics Institution
12:00 - 12:30
How to achieve global localization through Personalization with Manuel Fernandez, D2C eCommerce Director at Electrolux 
12:30 - 13:00
Agility above all: Boosting On’s world of Sports with the power of Personalization with Lena Hauck, Digital Personalization Specialist at On
13:00 - 14:00
Lunch break
14:00 - 15:00
Workshop breakout sessions part 1
15:00 - 15:15
Short power break
15:15 - 16:30
Workshop breakout sessions part 2
16:30 - Late
Closing remarks & after party


THE VENUES

25 Oct
PRINCE CHARLES
PRINZENSTR.85
Berlin


26 OCT
Alte Münze
molkenmarkt 2
10179 Berlin

Public transportation

The Alte Munze is located in the heart of Berlin and is extremely connected and easy to get to. The following stations are just a short walk away and can be reached with both the S-Bahn and the U-Bahn: Klosterstraße, Rotes Raushaus, Alexanderplatz, and Jannowitzbrücke.

We highly recommend using public transportation, but in case you’ll be coming in with a car, the following parking lots are just around the corner: Parkhaus Rathauspassagen, Tiefgaragen Getrautenstaße / Fischerinsel, and Q-Park am Alexanderplatz.

Accessibility

The Alte Munze venue is accessible for all with a simple ground-floor entry from the main entrance gate at Molkenmarkt 2.

If there are any adjustments we can make to make this event accessible to you, please get in touch here.

Hotels

Here are a few accommodation options in the heart of Berlin Mitte, located close by our Summit venues:

B&B Hotel Berlin-Alexanderplatz
Hotel Catalonia Berlin Mitte
The Social Hub Berlin