BRINGING THE EDGE TO PERSONALISATION

Presented by
Sponsored by
BERLIN 25 - 26 OCT 2023
25 Oct PRINCE CHARLES, PRINZENSTR. 85
26 oct Alte Münze, molkenmarkt 2

Personalization Pioneers brings together global tastemakers and leaders in customer experience to share insights that will reinvigorate your CRO, Testing, and Personalization strategies.

Explore the farthest reaches of personalization and gain immeasurable wisdom on how to take your brand to the edge of digital customer experience.

REGISTRATIONS ARE CLOSED - SEE YOU IN 2024

A SNAPSHOT OF THE EVENT

THE 2023 LINEUP

ori bauer

Ori Bauer

CEODynamic Yield

Natalia Lechmanova

Senior Economist EMEAMastercard Economics Institute

eliad-sodastream

Eliad Elkabetz

Head of Product and Operation, Global eCommerce SodaStream

Manuel Fernández

Manuel Fernández

D2C eCommerce Director Conversion & Business Development Electrolux

pps lena

Lena Hauck

Digital Personalization Specialist On

Özgür Turhan

Özgür Turhan

Head of eCommerce & DTC TUI Cruises

25 - 26 OCTOBER 2023

AGENDA

Time
Schedule
Thurs 26th October
Alte Munze
8:30 - 9:30
Welcome & breakfast
9:30 - 10:00
How to find your personalization edge with Ori Bauer, CEO at Dynamic Yield by Mastercard
10:00 - 10:30
How to achieve global localization through Personalization with Manuel Fernandez, D2C eCommerce Director at Electrolux
11:10 - 11:40
Know your audience: How early segmentation can anchor successful Personalization with Özgür Turhan, Head of eCommerce & DTC at TUI Cruises
11:40 - 12:10
The macroeconomic trends shaping consumer behavior and your CX with Natalia Lechmanova, Senior Economist EMEA at The Mastercard Economics Institution
12:10 - 12:25
Short coffee break
12:25 - 12:55
A sparkling strategy: Maximizing customer engagement and loyalty while minimizing business risk with Eliad Elkabetz, Head of Product and Operation, Global eCommerce at SodaStream
12:55 - 13:30
Agility above all: Boosting On’s world of Sports with the power of Personalization with Lena Hauck, Digital Personalization Specialist at On
13:30 - 14:30
Lunch break
14:45 - 16:00
Breakout sessions: Select the track of your choice

Track 1: Audience Education – Tools to learn more about your users and action audience insights for strategic impact

  • Session 1) Qualifying visitors and creating zero-party data
    • Location – Haus 3, The Moneta

Track 2: Personalization Enrichment – The extra ingredients you didn’t know were missing from your program

  • Session 1) Elevating your personalization program with CRM data
    • Location – Haus 3, The Loft

Track 3: Operational Excellence – From stakeholders, buy-in, KPI setting, data collection, reporting, and beyond

  • Session 1) Unlocking customer insights to innovate with confidence with Fullstory
    • Location – Haus 3, The Gallerie
16:00 - 16:15
Short power break
16:15 - 17:15
Breakout sessions: Select the track of your choice

Track 1: Audience Education – Tools to learn more about your users and action audience insights for strategic impact

  • Session 2) The power of product discovery with a guided approach
    • Location – Haus 3, The Moneta

Track 2: Personalization Enrichment – The extra ingredients you didn’t know were missing from your program

  • Session 2) Managing short-term promotions and the upcoming holidays
    • Location – Haus 3, The Loft

Track 3: Operational Excellence – From stakeholders, buy-in, KPI setting, data collection, reporting, and beyond

  • Session 2) The personalization program setup to scale and success with Up Reply
    • Location – Haus 3, The Gallerie
17:15 - Late
Closing remarks & after party


THE VENUES

25 Oct
PRINCE CHARLES
PRINZENSTR.85
Berlin

26 OCT
Alte Münze
molkenmarkt 2
10179 Berlin

Public transportation

The Alte Munze is located in the heart of Berlin and is extremely connected and easy to get to. The following stations are just a short walk away and can be reached with both the S-Bahn and the U-Bahn: Klosterstraße, Rotes Raushaus, Alexanderplatz, and Jannowitzbrücke.

We highly recommend using public transportation, but in case you’ll be coming in with a car, the following parking lots are just around the corner: Parkhaus Rathauspassagen, Tiefgaragen Getrautenstaße / Fischerinsel, and Q-Park am Alexanderplatz.

Accessibility

The Alte Munze venue is accessible for all with a simple ground-floor entry from the main entrance gate at Molkenmarkt 2.

If there are any adjustments we can make to make this event accessible to you, please get in touch here.

Hotels

Here are a few accommodation options in the heart of Berlin Mitte, located close by our Summit venues:

B&B Hotel Berlin-Alexanderplatz
Hotel Catalonia Berlin Mitte
The Social Hub Berlin

Contact us

events@dynamicyield.com
Presented by

Dynamic Yield helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield’s Experience OS, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty.

© 2023 Dynamic Yield, A Mastercard Company.